Money Making Strategies with Free Mobile Apps:

Mobile apps have become a trend for modern trade and it adds a lot to the business. Many businesses rely completely on apps and have shown tremendous growth. Developing a successful app requires a lot of planning, expert App development team, a lot of time and most importantly money. Have you ever wondered how these businesses manage free downloads for their apps? What could be their revenue model when they do not charge customers to download their app? Well, there are a lot of other ways to generate revenue from a mobile app and lot of benefits for offering free downloads of a mobile app.

Various statistics have shown that people prefer free apps much more as compared to paid apps. In 2017, according to the statistics provided by Statista, free apps download count was 250 billion while paid app download count was 15 billion. The difference in the number itself explains what can get you more customers. Let's discuss few money making strategies which the free mobile app owners use.

Making Money with Advertisement:

Whether it is a web or a mobile app, advertisement finds its place everywhere. If your mobile app gains popularity and earns a good number of customers, you have a lot of scopes earning money by advertising products on your mobile app. Banners, interstitial ads, videos, push message advertising etc. are the various advertising models which can help you recover your invested money in mobile apps.

Advertisements can get you good money if used appropriately. But overloading your mobile app with ads can distract the users and degrade their user experience. Think about a situation where you are exploring an app and an ad popup annoys you every few seconds. A well-planned advertisement model is a sure way to generate revenues.

Paid Offerings with free Apps:

You can earn money by offering consumable or non-consumable products on your app. For example, virtual currencies or new game level can be something that you offer your customers and charge them for the same. You allow them to download your app for free but these offerings can help you recover the money from them. Subscription for various additional features inside your app is also one of the strategies for making money.

Most gaming apps make a lot of money with virtual currencies and other special features with gaming. The most important thing to consider while taking money for services is a secure payment system. The idea of the app should keep the users engaged, only then it will let you hold a good position in the market.

Offering Merchandise on free Apps:

The free mobile app is a big platform for selling products for your ecommerce business. Groceries, clothes, toys, accessories and many more products are sold via mobile apps and it has more conversion rate as compared to ecommerce websites. Mobile apps are handy and easy to use with shopping. Most people these days prefer to shop via mobile apps. These apps are free to download but make business by selling merchandise. Most ecommerce businesses these days opt for a mobile app to reach out to maximum customers and earn more revenue.